Doug Leland's approach to coaching.

 
   
 

My clients are exceptional people
My clients are exceptional people. They are growing, successful and well. They want to grow more, be more successful and better. We are a team. My only objective is to assist my clients in reaching theirs.

I expect your best
If you are hiring me, you are probably ready to do and be your best. If you aren’t doing your best, I will ask you to. If you can’t do that at the moment, we will work together to find out why, and to get you back on track.

I make direct requests
From time to time, I’ll make a direct request, like “Will you accomplish X by the end of the month?” You may accept the request, counter-offer (e.g. say when you can do it by) or decline (rare). This is where you stretch, and where the breakthroughs occur.

I talk straight
If I am sure of the situation, and you’re open to it, I’ll make specific suggestions on how to handle a problem or “go for” an opportunity. If I am not sure, I’ll say so. Honesty is one of my values—I talk straight and expect the same from you. Regardless, use the best of what I say and combine it with your judgments to make decisions that are right for you.

I don’t let much slip by
When I hear a funny tone in your voice, sense that something isn’t right or pick-up inconsistencies in our discussion, I’ll ask you about it. Often, it is these moments that offer the greatest opportunity to resolve something important. However, I don’t confront or push—I’ll merely invite you to look at something. If it feels like I’m pushing, tell me.

I give homework
Assignments are practical, tailored to your development needs, and can be easily integrated into normal professional and personal activities. If it is too much, say so. If you want more, just ask.

You are expected to use me, not depend on me
As your coach, I am a resource for you to use to your best advantage. I am committed to you and your success. Use me as a resource, a partner, a teammate, a friend—I am all of these. Avoid, however, developing a dependency on coaching in general, or me in particular. My clients are exceptional people—they see the value in using a coach for leverage, not as a crutch.

 
     
   
 

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